What is PAGE RANK?

Page Rank is a numeric value that represents how important a page is on the web. Google figures out that one page links to another page!, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page will be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. The importance of each vote is is taken into account when a page's Page Rank is calculated.

Still many people are unaware of the Google page ranking. Google places a certain page rank to every page of your site on the basis of its data with association of your products or services and it determines the positioning of your site on the search engine results. Thus getting better page rank is essential for search engine ranking.

Download Google tool bar. For those of you haven't already downloaded it do it NOW. http://toolbar.google.com/

The Google tool bar shows each individual page's link popularity (how many pages links to that specific page). This will give you a hint about how valuable the link your 'e getting are. A page with 0 page rank is not worth 0 but very little. The page rank points is also exponential which means the step from 2 to 3 for example is much less worth than the step from 4 to 5. You'll see that very few pages rank over 6. (Guess what... google.com ranks 10 (-: )

Thus for better page ranking, optimization of your site is essential and need to form a perfect optimization strategy. Page ranking form apart of search results in itself. Sites having better Page Rank linking to your site or your site having greater page rank linking other better sites can also help in better search result of your site.

Page Rank between 5 to 10 is considered as the optimal Page Rank for top search rankings. But Page Ranking does not depend only on the source code or the txt content. The design structure and website technology used are also the important criteria for higher page rankings in the major search engines.

Page Rank is a vital piece of statistics to track the progress of your search engine optimization strategy.