1. What is Search Engine Optimization?
Search Engine Optimization (abbreviated by SEO)
is the process of designing, writing, coding,
programming, and scripting your entire Web site so that there is a good chance
that your Web pages will appear at the top of search engine queries for your selected
keywords.
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2. Why is search engine traffic so important?
90% of traffic comes from major search engines.
Hence it is very important to be on top position
on major search search engines to get valuable
traffic. If you are not on the top position your
competitor will take away the traffic.
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3. What are META tags?
Meta tags are HTML code which contain valuable
information about the content of the page. You
can put your keywords and description about products
and services. This information is then collected
by spiders / crawlers. Though some search engine
no longer use these tags for their listing.
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4. What are spiders / crawlers / robots?
This are computer software created to collect
data from websites by browsing them. This data
is then stored in database for analyzing and displaying
search results by search engines.
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5. Is optimization a difficult task?
Search Engine Optimization is very time-consuming
process. After continues research and analysis
you should modify the website you want to optimize.
Once you have optimize the website you have to
wait for search engine to get crawled and then
monitor the results. If you didn't find appropriate
result you have to start the whole process again.
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6. What if I optimize my website by my own?
If you have decided to optimizing website by
your own you need to know about the basic rules
about search engines. You should be careful to
select the keyword and you site navigation. You
even need to update you knowledge about search
engines ever changing strategies and make according
changes in you website. But beware of false optimization,
don't use any trick to fool search engine by increasing
keyword density or doorway pages, as it will panelize
your site permanently.
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7. How much time it will take to see result?
Search engines visits website normally between
4 to 6 weeks period. It is not sure on which date
they will crawl your site. Once your site is crawled
it will take at least 2 weeks to update the result.
Google has come up major updation by which it
crawls daily and hence you can see faster result.
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8. Should I use hidden text on my website to
help rank better?
We strongly denies such kind of unethical optimization,
which try to fool spider by giving hidden text.
As search engines are aware of such tricks they
can penalize the website.
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9. Will using dynamic pages harm my rankings?
If the pages are in .php or .asp extensions they
wont harm your ranking. Spiders find very difficult
to crawl by link having querystrings e.g., "test.asp?param1=yes¶m2=no",
such url might get dropped by spiders for crawling.
It is better to create straightforward .php or
Asp links.
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10. Do filenames and directory structure matter?
Yes, it does matter. Put your keyword in your
filename which will give little push in ranking.
The filename should also be no longer then 15-20
characters. If you have vast amount of data and
need to organize it in different directories please
add at least one keyword within the name. Try
to be close to home page with specific file and
directory name. Though many search engines does
not take this as part of their algorithm criteria.
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11. What is a "reciprocal link"?
A link form your site to other site and vice
versa is called reciprocal link. Reciprocal link
useful to get crawled quickly and to increase
Page Rank.
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12. What is "PageRank (PR)"?
PageRank™ is actually a trademarked term.
The trademark belongs to Google Inc. and refers
to the "rank" of a website as determined
by Google's ranking system. Page Rank is a grade
given to a webpage determining the importance
in Google's sense. If you have a high rank website,
your chances are higher to come on first position
as high page rank boost your search result. Page
rank is calculated by the inbound link the page
is getting.
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13. What are "Inbound links"?
Inbound links are nothing more than links coming
to a given website from an external website.
For example, any links on this website to Google.com
are considered to be Inbound links to Google.
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14. How can I find how many inbound links I
have?
In reality there is no real way to calculate
the exact number of inbound links in. The best
way to find inbound links to your website is to
use either Google or AllTheWeb / FAST. With Google,
it is possible to search for inbound links by
using the search query "link:www.example.com",
this will search for all links to the site www.example.com.
On AllTheWeb, you can check for inbound links
to a site by using "link.all:www.example.com".
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15. How important are inbound links?
Over the past 2 years or so, search engines have
placed a lot of importance on inbound links. Inbound
links are a good way to judge the popularity of
a website i.e. the more inbound links a website
has, the more important it is considered to be.
Many people use words that describe a website
in order to link to it, so the words used to the
link have become very important. Ideally, all
of the inbound links to your website should use
your target keywords as the link text.
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16. How can I tell if my site has been banned?
There is no real way to tell if your site has
been banned from a search engine. If your site
was listed and then suddenly disappears, it might
be reasonable to assume the site was banned. Normally
only sites that engage in some kind of spamming
or poor practices get banned.
For example, if you have used hidden text, URL
cloaking, or been part of a link farm, then it
is possible your site would have been banned.
There is not usually a way to get re-indexed once
a site is banned.
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17. What is "Cloaking"?
Some sites have decided to cheat the search engines
and deliver optimized content to the search spiders
yet deliver different content to regular users.
This is usually done when the site wants to use
frames, Java, flash or some other such media that
would be difficult for search engines to read.
The page is said to be "Cloaked" whenever
this optimized content is delivered to search
engines.
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18. Does PageRank™ effect my rankings
in Google?
In short, yes PageRank does effect how your website
ranks in Google. The PageRank™ system was
designed to be yet another factor in how pages
should ranks, it is not the only thing that matters
however. When you do a search at Google, the highest
PR websites are not always placed at the top.
Sometimes a page with a lower PR can outrank a
higher PR website if it is better optimized for
the search terms.
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19. What are "doorway pages" and
should I use them?
Doorway pages are nothing more then pages full
of spam text which are supposed to be optimized
for search engines. Some times there are hundreds
of doorway pages hosted on external servers, at
different domains etc.. These doorway pages have
links to the main websites. The theory is that
if these doorway pages rank highly in search engines
and visitors use them, they will eventually be
taken to the main websites.
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20. What is unethical SEO?
Unethical SEO is a term that is used to describe
search engine optimizers, or the optimization
of a website which uses any form of spamming or
tricks in order to falsely improve rankings.
For example, the use of hidden text or doorway
pages as mentioned above would be considered unethical
search engine optimization.
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21. Can I use JavaScript on my website?
Given that JavaScript is a somewhat dynamic programming
language i.e. it can require human interaction,
or it can cause things to change, it is not readable
by most of the search engines. Although it is
a somewhat simple language, it has proven too
difficult to parse. Any text or link in JavaScript
may be missed by search engines. Only use JavaScript
where it is urgently required.
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22. Is it OK to use Flash?
As with JavaScript, it is too difficult to parse.
Some sites use Flash introductions with a skip
button. Page with flash intros greatly reduce
their rankings and are encouraged to stop using
intros. Sites that use Flash for navigation's
and interaction etc.. are encouraged to use HTML
navigation instead and HTML text where possible.
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23. What can Virtual Splat do for my business?
Virtual Splat guarantees that your website will
have top placement in the search engines and directories
we submit to. We do this by first optimizing your
web site for search engine positioning thus making
your web site "search engine friendly".
A vast majority of web sites on the Internet may
look good on the outside but are very poorly designed
for great search engine ranking. We ensure that
your site is utilizing all of the latest methods
and technology according to the specific rules
for each individual search engine or directory.
We focus on specific keywords, keyword phrases
and even individual search engines and directories
themselves.
In short, we will help your business obtain top
rankings in the most popular search engines and
directories on the Internet.
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24. How many search engines & directories
does Virtual Splat submit to?
We focus on 15 top search engines and directories
but submit to 400+. We say "+" because
we actually submit to about 500 but sometimes
not all submissions are accepted. We keep the
total number to around 400 because many minor
search engines are "here today and gone tomorrow."
Those programs out there that say they will submit
your site to 1000's of search engines are usually
useless because a lot of those 1000's of engines
are merely email collection databases set up for
spamming. We submit to 400+ to stay competitive
with other offers out there but really focus on
the top 15 because this is where 95% of your search
engine traffic will come from.
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25. Do you manually submit to search engines
or do you use automated software?
We feel it is very important to manually submit
your site to the top 15 search engines and directories
and rely on advanced software to submit to the
rest. Many of the top search engines refuse submission
from software programs all together which is why
we choose to manually submit. Besides this, the
five top directories - Yahoo, Looksmart, Snap.com,
The Go Guides and The Open Directory Project require
that categories be selected within their structure
before a site is submitted. No automated program
can do that.
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26. Can I achieve similar results on my own?
It is possible to achieve good rankings on your
own, but without a proven technique, HTML expertise,
continual knowledge of search engine rules and
regulations and lots of time, your chances of
achieving recurring and consistent rankings above
your competitors is almost impossible. Our main
focus is to achieve high search engine rankings
for clients. We are professionals dedicated to
the research, technology and innovation required
to stay on the cutting edge of search engine trends.
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27. Why is search engine positioning pivotal
to success in this market?
More than 85% percent of all Internet users go
directly to search engines immediately upon accessing
the Internet to find what they are looking for.
Therefore you cannot afford to be ranked anywhere
but on the first page. In addition, most Internet
users do not venture beyond the first page of
a search, so, unless you are being found there,
your chances of drawing those Internet users to
your site are very unlikely.
Even if you spend thousands of dollars on keyword
banner buys, site sponsorships, click through
advertising and the like, you need good search
engine rankings first and foremost! The current
industry standard on banner click-thrus is at
about 0.5%. The highest we have ever seen is 35%
which is very rare. Therefore if 1 out of 200
clicks on the banner, where do the other 199 look?
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28. What if I have more than one web site?
Each site is treated as an individual project
having its own design and set up, submission process
and reporting.
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29. How does Virtual Splat keep up with what
search engines are looking for?
Virtual Splat is comprised of professionals dedicated
to the research, technology and innovation required
to stay on the cutting edge of search engine trends.
We are constantly studying each search engine's
rules, regulations, behavior and process timing.
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30. How long will my company's web site stay
at the top of the major search engines?
Virtual Splat will ensure that your company's
web site stays at the top of the major search
engines for the duration of your contract with
us. Because search engine positioning requires
continuous effort, we cannot guarantee that you
will retain top rankings once you cancel your
service with us.
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31. What are the keyword and description guidelines?
All keywords submitted must be relevant to the
content on your site. Words not relevant to your
site will be disregarded and must be replaced.
Descriptions 20 words or less that describe your
web sites content, products, or services are most
effective. Slogans, or phrases like "guaranteed
overnight delivery" are not recommended.
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32. How soon after my site is optimized will
I see results?
It depends on your current status with search
engines and web directories. If your site is already
being indexed by search engines, you could see
results within a matter of weeks.
If your site is not yet listed by the major search
engines and / or web directories, success will
likely take longer (think months) while we wait
for your site to be indexed.
You can speed this process up by paying the search
engines to index your site faster click on the
link for more information - Paid Inclusion
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33. Why should I hire High Rankers if you won't
promise that my site will be listed at the top
of the search engine results?
SEO (search engine optimization) companies that
guarantee to put your site in the No. 1 position
usually try to accomplish that in one of these
ways:
1. They don't tell you the search term you'll
be ranked No. 1 for, which may be only tenuously
relevant to your company. Then after they're done
they brag about having your site listed No. 1
on a search for YOUR COMPANY NAME!
2. They use a number of tricks or gimmicks that
are nothing more than an attempt to fool the search
engines. These tricks may bring about short-term
results, but in the end the search engines are
always smarter and often ban these sites permanently
when the tricks are discovered (and they eventually
will be discovered, usually by your competitor
who will report you to the search engine).
Even though our promises don't include a No. 1
ranking for your web site, we do have a proven
track record of search engine success which includes
hundreds of No. 1 rankings.
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34. What are the search engine optimization
risks I keep hearing about?
Search engines view certain optimization
techniques as an attempt to subvert their databases
and as a result penalize the offending pages accordingly.
We do not use any techniques that may result in
harm to your rankings: all our techniques are
considered legitimate and are meticulously researched
before introduction to any client website. Please
read our methodology section for details.
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35. I found other services that do what you
do much more cheaply: how do I choose?
Some companies take advantage of the uninitiated
website owner promising top rankings for £9.95
or something similar. Beware of such promises
- if it sounds too good to be true, it usually
is. That £9.95 will typically buy an automated
submission to 10,000 "engines" that
nobody ever visits or possibly even result in
a domain ban for oversubmitting. Once the £9.95
campaign is finished, so is your domain. There
is no such thing as #1 rankings in all search
engines or "it only takes 2 weeks and £9.95".
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36. We are already listed in all the search
engines, but we're not satisfied with our ranking.
Can you help us? Do we need to resubmit our site?
Yes, VIRTUAL SPLAT can probably help you, and
NO, you probably don't need to resubmit your site.
(If you're not listed in the popular web directories,
submission there is a must after you've optimized
your web site.)
If you're already listed in search engines, you
should consider our Website Review and Report
as a first step toward improving your visibility
in search engines. Beyond that, most (if not all)
of our other optimization services may be able
to improve your website and, in the process, improve
your website's position in search engines.
All this is very confusing and I still have some
questions about your services.
You are invited to contact us with your concerns
before, during and after the campaign. Clients
always get priority handling: we are here to help
you get better rankings and understand what we
do. Click here for help in getting top search
engine rankings.
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37. Can anyone guarantee a number one listing
for a search phrase?
No. There are some very talented individuals
in this field, but none that can guarantee winning
for HIGHLY COMPETITIVE PHRASES such as those in
the travel industry. If you meet anyone who claims
to have a “special relationship” with
the search engines keep one hand on your wallet.
If you ever believe them, I have a beautiful bridge
in Brooklyn that I would like to sell you. Don’t
get taken for a ride. Get references, and examples
of past work. As with anything, research before
you purchase, and don’t get sucked in by
hype.
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38. What is the best way to perform search
engine optimization on my site?
The best search engine optimization technique
is to provide your users with the information
that they are looking for. High quality informational
content is the best way to attract and retain
visitors. Building your site according to the
standards that have been set by the W3C is one
of the best ways to ensure good search engine
traffic. H1 tags (heading tags), titles, and link
text (the words you use when describing links)
are three of the most important aspects to earning
high SE positions at the current time. These criteria,
however, may change and the best way to keep your
site high in your rankings is to adhere to general
"good coding" standards. Check out our
13 steps for small business success online for
more information.
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39. I thought spam was only in a can and in
my e-mail box…how can it be on a website?
Spam has gained a very loosely defined
meaning these days.
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40. Would I do it if the
search engines didn't exist?
If the answer is yes… you are probably not
spamming. If the answer is no, then you had better
be careful in your approach.
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41. Would the technique being used pass
human inspection?
Spam is the biggest enemy of the search engines.
They hate it more than you hate receiving naked
pictures and penis pill offers in your e-mailbox.
The 3rd and best definition given for spam is:
Anything that is not relevant to the user. Remember,
you don’t like it… so don’t do
it. Hopefully, one day, spammers will be publicly
flogged, and you really don’t want that.
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42. I see lots of sites beating me with several
tricks… Why shouldn't I try these?
There are two types of SEO these days. Those
who are in it for the short run for ultra-competitive
phrases who use spam techniques, and those who
would like to obtain high volumes of RELEVANT,
SUSTAINED traffic over a long period of time.
M4C falls into the latter group. We pride ourselves
on using only ethical “organic” search
engine optimization techniques. M4C would rather
attain long-term results than short-term results
that may result in penalization from the search
engines. Sites that optimize according to the
latest SEO “tricks” and fads usually
find themselves at the bottom of the results after
someone turns in a report on them or the engines
rewrite their criteria to penalize such tricks.
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43. Why do search engines penalize websites?
The purpose of a search engine is to provide
relevant information to their users. The engines
are constantly battling spammers to keep their
results relevant and spam-free. It is similar
to a game cops and robbers. The robbers (spammers)
devise new techniques, and a bunch of them jump
on board and make out like bandits for a while.
Sooner, or later, however, the cops (search engines)
catch on and the bandits are stuck behind steel
bars awaiting parole (reinstatement). Those that
abide by the rules, and don’t test the limits
until they are established make out the best in
the end. Stick with proven techniques that work,
and you will not be banned.
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44. If I were to optimize my own website, what
would it take?
Assuming you already have moderate to advanced
knowledge of HTML, CGI scripting and Server Side
Programming, expect to invest at least 12 months
of research and trials. Once you acquire the necessary
search engine optimization knowledge, set aside
approximately 30 hours per week to keep abreast
of developments in the industry. Or you can hire
us to save yourself a lot of valuable time and
concentrate on your business
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